Aviva Rosenstein started Interaction Research to help product managers, designers and developers get the insights they need to create usable, effective, and satisfying interactive experiences –without significantly increasing development costs or time to launch.

Interaction Research explores how people interact with and think about communication technology– as well as how they use communication technology to interact with other people.

Whether your product is a web application, an electronic device, or a software package, Interaction Research helps you deliver satisfying interactive experience by providing insight into the behavior and attitudes of the people who will use your product.

The Interaction Research toolbox draws on insights, techniques and methods from a variety of disciplines, including:

• Design and Information Architecture
• Communication Studies
• Media Studies and Audience Measurement
• Cognitive and Social Psychology
• Sociology and Anthropology
• Human Computer Interaction
• Marketing and Survey Research

This multidisciplinary approach enables the creation of a user research strategy appropriate to your business goals, risk levels, and resource constraints.

what is Agile Design?

Agile Design is a streamlined approach to user- and use-centered design that lets designers work efficiently with Agile development teams.

The Agile Design approach starts with developing a vision of your product and understanding of your target market shared by everyone on the product team. The next step is formulating a realistic user experience strategy that sets clear requirements and priorities for each sprint and prevents the team from wasting cycles on developing undesirable features.

Agile Design also emphasizes rapid iterations throughout the design process, coupled with prompt verification of each change by representative users. Regular exposure to users’ needs and behavior during the design phase inspires the team to create innovative, usable solutions to design challenges. And by assessing target users’ ability to complete critical tasks using the proposed interface, the team can identify any potential showstopper usability problems and resolve them before they get baked into the finished product.

Contact Interaction Research if you would like more information about Agile Design methods.